Whether your industry is groceries or banking; health care or wireless
phones, few decisions are as critical as choosing the best location. Few
decisions are also as "map intensive".
To select the best site, at a minimum, one must consider:
Locations of available sites;
Locations of your other branches;
Competitor locations;
Proximity to potential and current customers.
SGSI offers software tools, map-enabled databases, and user training to
empower you to select better sites. SGSI also offers site studies as a service, for
organizations who prefer outsourcing.
SGSI site-related services include the following:
Site screening and ranking;
Site matching; and,
Site optimization.
Note: SGSI is not a real estate agent, broker or
representative.
No upfront purchase of in-house software and user
training.
2.
Economical first-step in site analysis.
3.
Maximize return-on-investment by selecting sites with
highest likelihood of success.
4.
Obtain site analysis reports and maps to support internal
or bank financing requests.
Example #1:
Site Screening & ranking Prioritizing sites for WiFi wireless internet access
Problem: A telecommunications company has a master license to install Wi-Fi broadband
internet service in a espresso coffee chain. Where should the service be installed
first?
Solution: Ask SGSI to score available sites and rank them based, e.g., on
propensity of residents to use internet services, density of SOHO businesses, competing
telecom services, and/or other success factors.
Result: Ranked sites and map illustrating "hot spots" of demand.
Example #2: Site
Screening & ranking
Where to place bank investment advisors
Problem:
A growing bank has created an investment banking affiliate and is
seeking to attract high-wealth clients. How should bank branches be prioritized to
host on-site investment advisors?
Solution:
Ask SGSI to score available sites
and rank them based, e.g., on proximity to households having high average income, wealth,
and/or other explanatory factors.
Result: Ranked sites and map illustrating "hot spots" of demand vis a vis
existing branch network.
Example #3: Site Screening & ranking Selecting sites for maternal health clinics
Problem:
A health care organization is developing a network of specialty clinics
offering maternal and infant care. Which neighborhoods or specific available sites should
be considered first?
Solution: Ask SGSI to score available sites and rank them based, e.g., on age/gender of
residents, proximity to existing/competing facilities, and/or other success factors.
Result: Ranked sites and map illustrating "hot spots" of demand.
Site analysis services projects
range in cost from $15,000 to $100,000+ depending on the sophistication of the analysis,
the cost of licensed market data, the quantity of sites, and other factors.
A site screening and ranking project, involving 300 sites and demographic data by census
block group may cost $15-25,000.
These costs are typically a minor fraction of the potential gain to clients from making
better site selection decisions.
Future iterations of site analysis
services may be useful as demographic data, variable ranks, or site data changes. It
is often possible to repeat an analysis for a small fraction of the original cost.
